Be the Brand & Be Client-Focused
Differentiate and stand out from the crowd. Show your clients that you bring more value to the table than just number crunching. You can be a valued advisor by turning your relationship with your client from serving to partnering for success. Combine this new thought process with the right marketing tactics and growth is just around the corner!
Here are our top 5 tips to help you improve your marketing tactics:
Who are You?
Before you brand yourself, you need to know what your company’s message is and its culture. Wrap your head around it and make sure you believe in it.
Find Out What Makes You Unique
There’s a lot of competition out there, whether you’re an accountant based in a city or suburban area. And, with the Internet and word of mouth, information spreads fast, especially on social media. You need to be able to set your company apart from all of this competition. Quality and price are characteristics accountants are already using to differentiate themselves, so these aren’t unique factors use for your firm.
Tell Your Story
Finding the answer to this question can be daunting. Here are a few questions to ask yourself:
- What could you do that would make perspective customers care or care more about your company?
- When your clients think of you or your company, what words come to mind?
- If you were looking for an accounting service you provide, how would you want to find out about it?
Once you answer these questions, craft these answers into marketing statements. For instance, begin your answer to the first question with: ‘When I meet my clients, I’m going to tell them…’
You need to first sell yourself. To do this, be genuine and display what sets you apart from the rest, then you can start to sell your service.
Don’t Market Yourself as an Accountant
We know that statement sounds strange, but hear us out! Your clients focus on what they need. Business owners look at services in three ways: Is it a necessity? How much will this make me? How much will this save me?
So, give them what they want: what you can offer them, what sets you apart, and your range of services. Don’t list that you offer accounting, bookkeeping, etc. Many accountants do this, making it unoriginal.
Use Social Media
Don’t make the excuse that you don’t have time to use social media. You need to make time for it because social media channels allow you to showcase your talented skills, influence followers and become an authority, learn new tools and resources, network with peers, as well as connect with prospects.
Spend time engaging on Google+, LinkedIn, Twitter and Facebook. Google+ and LinkedIn have the richest content of industry news, followed by Twitter. This information will be relevant not only for you, but also for your clients whom you can share it with.
Remember to not just share your own content, which is also known as link dumping. Engage with others by liking, commenting, and sharing their content, if it resonates with your brand.
By implementing these five marketing tactics, you’ll be standing out from the crowd in no time.